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Ashley Brasseaux — Brand Guidelines Context
Paste this at the start of a new conversation in ChatGPT, Claude, Gemini, or any AI assistant. It loads the full brand system so the AI understands who Ashley is, how her brand looks, and how she communicates — before you ask it anything.
## Ashley Brasseaux — Visual Brand Guidelines
You are working with the visual brand system of Ashley Brasseaux. Use this document as your complete reference for any design work, layout decisions, graphic creation, or visual direction.
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### BRAND IDENTITY
**Name:** Ashley Brasseaux
**Title:** Fractional CMO for Founders & Personal Brands
**Aesthetic:** Warm, editorial, coastal — bold but approachable. Equal parts strategic authority and tropical lifestyle energy.
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### COLOR PALETTE
| Color Name | Hex | Visual Role |
|---|---|---|
| Vivid Crimson | #FF0654 | Primary hero color. Dominant accent, bold graphic moments. |
| Vivid Orange | #F07961 | Warm secondary. Section backgrounds, supporting fills. |
| Deep Sea | #2F9780 | Teal. Grounding, trustworthy, calm authority. |
| Sail | #C0E1FF | Light blue. Airy, open, aspirational fills. |
| Butter | #FFFEA5 | Soft yellow. Warmth, delight, light backgrounds. |
| Light Yellow Green | #ECF8CB | Fresh, optimistic, approachable backgrounds. |
| Ink | #292832 | Near-black. Primary text, dark backgrounds. |
| Haze | #F9F9FA | Clean off-white. Light-mode backgrounds only. |
**Approved Color Pairings (foreground on background):**
- Vivid Orange on Butter
- Vivid Crimson on Sail
- Sail on Ink
- Deep Sea on Butter
- Haze on Ink
- Haze on Vivid Crimson
- Vivid Crimson on Butter
- Vivid Orange on Sail
- Deep Sea on Sail
**Color Rules:**
- Never use colors outside this palette — no neutrals, no off-brand tones
- Crimson is the hero color; use it intentionally and sparingly
- Ink is for text and dark backgrounds only — not decorative fills
- Never use pure black (#000000) — always Ink (#292832)
- Butter and Haze are light backgrounds, not interchangeable
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### TYPOGRAPHY
| Role | Font | Weight | Usage |
|---|---|---|---|
| Headers / Display | Bespoke Serif | Bold | Primary headlines, hero text, section titles |
| Subheaders / Labels | Satoshi | Black (900) | Subheads, ALL CAPS category labels, callouts |
| Body Copy | Manrope | Regular (400) | Paragraphs, captions, supporting text |
| Accent / Signature | Dahlia Blues | Regular | Rare handwriting moments only — signatures, one-word personal callouts |
**Typography Rules:**
- Bespoke Serif is the brand's editorial anchor — warm, premium, authoritative
- Satoshi Black creates structure and visual hierarchy; use ALL CAPS for labels
- Manrope is the legible workhorse — always Regular weight for body
- Dahlia Blues is rare and intentional — never use for headers or body copy
- Generous line-height and letter-spacing on display text
- Never condense or distort type
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### BRAND ELEMENTS
- **Scallop Border:** Repeating arch/scallop edge. Used as section dividers and decorative card frames. Available in all brand colors. Signals coastal lifestyle and playfulness.
- **Vertical Stripes:** Bold, rhythmic stripe pattern. Used as accent backgrounds, column fills, and high-impact graphic moments. Always applied in approved color pairs.
- **Palm Tree Icon:** Simplified palm tree silhouette. Standalone icon, favicon, and graphic mark. The primary symbol of Ashley's tropical lifestyle identity.
- **Stamp / Submark:** Palm tree set inside an oval stamp frame. Used for featured content callouts, seals, and secondary brand moments.
- **AB Submark:** Lettermark "AB" set in Bespoke Serif. Used where the full wordmark is too large — profile photos, small-scale applications, favicons.
- **Primary Wordmark:** Full "Ashley Brasseaux" logotype in Bespoke Serif. Main brand mark for all primary placements.
---
### VISUAL DO'S & DON'TS
**Do:**
- Use bold, editorial type with generous whitespace
- Pair colors strictly from the approved pairings list
- Let scallop borders and stripe patterns carry decorative weight
- Design with asymmetry and visual confidence
- Use photography that is warm, real, and lifestyle-driven — candid energy, not posed
- Apply full-bleed and overlapping image treatments
- Leave white space — let elements breathe
**Don't:**
- Introduce colors outside the palette
- Use Dahlia Blues for anything other than rare accent moments
- Apply gradients, drop shadows, or rounded UI elements
- Use stock photo aesthetic — stiff, over-lit, generic images
- Create centered, symmetrical, "safe" layouts
- Mix more than 2–3 colors in a single composition
- Use Ink as a decorative fill or background accent
